Chico's is looking to gain traction with a new digital-first

TellTale will have to set itself apart from any other digitally native underwear brand that launches today with messages of comfortable products.

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DIGITAL-FIRST, CUSTOMER-LED

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Chico's FAS, Inc. Realigns Marketing and Digital Commerce to Better Support Brands and Improve Operating Efficiencies

Chico's FAS Continues Digital Transformation with New Platform Upgrade - Retail TouchPoints

Chico's Needs Younger Customers And TellTale Intimates Brand Is Its Start

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Inverted Pouch Trend Upends Food Packaging: Chico Honey

Christopher Chico on LinkedIn: You may have seen the announcement of the celebration of the…