Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.
UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.

2nd UFC fighter exposed by flimsy Venum top: 'Definitely a wardrobe issue'

Al Iaquinta takes a parting shot at Reebok on the day Venum unveil their new UFC apparel

Cage fighters take extreme measures to ensure they are fight-ready weight - Mirror Online

UFC inks apparel deal with Venum that will begin in 2021 - ESPN

Venum Men's UFC Fight Night 2.0 Replica T-Shirt White : : Sports & Outdoors

Black Venum Ufc Fight Night T-shirt - JD Sports

Own the official men's Reebok UFC Fight Night Walkout Hoodie, worn with pride by UFC fighters on Fight Night. The sweatshirt's flatlock seams and

Reebok Mens Walkout Hoodie

UFC announces Venum to replace Reebok as new fight gear supplier - WON/F4W - WWE news, Pro Wrestling News, WWE Results, AEW News, AEW results

UFC-Reebok Deal: Who Wins, Who Loses on UFC's New Uniform Policy?, News, Scores, Highlights, Stats, and Rumors

UFC's Six-Year Run With Reebok KO'd

Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

Fans slam new UFC Venum apparel deal as pay structure is revealed