Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

MacKenzie Scott Gave Away Billions. The Scam Artists Followed. - The New York Times

Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

Essity buys 80% of Canada's Knix Wear for $313 million

Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

Essity buys 80% of Canada's Knix Wear for $313 million

Body Magazine // Wholesale Lingerie News

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints