Gen Z have brilliantly rebranded the 'wife beater' white vest

White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops

OPINION - All hail the wife-beater to wife-pleaser vest rebrand

Goodbye wife beaters: Say hello to 'wife pleasers

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Gen Z loves the 'wife beater' tee — but they're canceling the name

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Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it

The Story Behind the Wife Beater Tank Top – Gozatowels

Goodbye wife beaters: Say hello to 'wife pleasers