Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.

New Collection of Lingerie and bra

Playtex Brand History

PDF) The influence of ageing on bra preferences and self-perception of breasts among mature women

language: a feminist guide

New Collection of Lingerie and bra

1984 Playtex Discretion Bras Ad - Won't Show More-DV0837

Pinterest

Calaméo - THE BEST OF INTIMA AUGUST 2016

Truncating an Underwear Brand: JK, JKY?