Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Patagonia Founder Donates Company to Charity

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Patagonia gives away company: Is this real brand purpose?

Patagonia's Founder Isn't Selling the Company—He's Donating It

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The Rise of Patagonia: How Yvon Chouinard Created the Outdoor

Billionaire Patagonia founder gives away company to fight the