Marketing Strategies Sports Bras: An Uplifting Technology

Marketing Strategies   The way the different manufacturers of sports bras approach the commercialization and marketing of the product varies a lot, and these different approaches say a lot about what companies want sports bras to say about women. Companies that sell sports bras and that are solely an athletic wear company like Nike, Champion,…

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Bras shouldn't be complicated. They should be comfortable and they should be supportive. So we went straight to the source and asked real women how to

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No doubling up. No pinching. No slipping. Just a held-in feel, smooth, adjustable straps you slide and secure with a hook, and the sweat-wicking power

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