Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

What's Behind Shein's Fast Fashion Success?

Influencer Marketing for E-commerce-11 Hacks to Succeed in 2024 - Social Sensei

The Dark Side of Shein: How the Fast Fashion Giant Is Facing a Massive Lawsuit

Sage Business Cases - Shein: The (not so?) Shining Growth of Ultra-Fast Fashion

What do the Shein influencer trips have in common with MLM “incentive”

Before Shopping At Shein Again, Here's Everything You Need To Know

TODAY

Sage Business Cases - Explosive Growth of SHEIN in the Global Market

Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast. - WSJ

Shein exploited marginalized women for their brand trip. It worked.