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Kim Kardashian's $4 Billion Skims Joins Gen Z At The Mall. Here's Why

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Celebrity-backed retail brands have opened more than 300,000 square feet of space in the U.S. in the last decade.

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Kim Kardashian's $4 Billion Skims Joins Gen Z At The Mall. Here's Why

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Kim Kardashian says she started Skims in her bathtub

Kim Kardashian turned Skims into a $4 billion company. She wants to build the next generation of unicorns with SKYY Partners, her new private equity firm

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