Just take the pouch out': How Step One tweaked its underwear for

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

STEP ONE Mens Underwear Boxer Briefs - Underwear for Men, Moisture-Wicking, 3D Pouch + No Ride Up Boxer Briefs for Men, Mens Boxers Briefs at Men's Clothing store

Akiihool Men's Briefs Men's Dual Pouch Underwear Micro Modal Trunks Separate Pouches with Fly (Green,M)

Fashion & accessories articles- Page 117 of 587 - Inside Retail Asia

Boxer Brief - Butter Nuts Step One Men's Underwear US

IR Pro articles- Page 109 of 345 - Inside Retail Australia

Fashion & accessories articles- Page 117 of 587 - Inside Retail Asia

the product test

STEP ONE Mens Underwear Boxer Briefs - Underwear for Men, Moisture-Wicking, 3D Pouch + No Ride Up Boxer Briefs for Men, Mens Boxers Briefs at Men's Clothing store

Sectors articles- Page 161 of 500 - Inside Retail Australia

Adaptive Period Underwear – Liberare

Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail New Zealand

Reusable, washable underwear designed with discretion in mind. These underwear come with a little secret--hidden pockets to carry emergency supplies

My Private Pocket Underwear for Girls - Variety 3 Pack