Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Griselda Martin on LinkedIn: Any Social Media people looking for a rad place to work? 😊

Summer Nacewicz on LinkedIn: Exclusive: Alo taps Blackpink's Jisoo as its newest ambassador

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Portrait-glossy-1140x520-copy-9.jpg?w=360&h=202&crop=1

Griselda Martin on LinkedIn: heartbreaking. these majestic animals should never be held in such small…

Griselda Martin on LinkedIn: #newjob #newrole #aloyoga #culture #layoffs2023

Glossy on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Screenshot-2023-08-14-at-7.40.31-PM.png?w=360&h=202&crop=1

Target-Swim-Group-1.jpg?w=360&h=202&crop=1

Griselda Martin on LinkedIn: #happyvalentinesday #aloyoga #alocorporate

Summer Nacewicz on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

shoppers-assortment-e1643660961522.jpg?w=360&h=202&crop=1

アロ のシェルパがカルト的人気になった理由：店舗、ウェブでもシェルパ・ショップを展開