Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail
$ 18.00 · 4.7 (693) · In stock
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
A Gilly Hicks Brand Reposition
Hollister Gilly Hicks Active Recharge Zip-Up Jacket
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Women's Activewear
Retail Shorts: Hollister and Gilly Hicks open new store concept
Hollister Gilly Hicks Active Recharge Zip-Up Jacket