Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes is known for its classic white underwear. Can its colorful new Hanes Originals line sell the brand to Gen Z?

BASICS THAT ARE FAR FROM BASIC, A Stylish collection of cool, modern essentials designed for comfort, made for every body. Be yourself in Hanes

Hanes Originals Men’s Boxer Briefs, Moisture-Wicking Stretch Cotton, 3-Pack

BASICS THAT ARE FAR FROM BASIC. , Offered in bright colors and expressive prints with legendary branding, Hanes Originals mid-thigh boxer briefs

Hanes Originals Women's Mid-Thigh Boxer Brief Underwear, Breathable Cotton Stretch, 4-Pack

Hanes Ultimate Men's Originals Boxer Briefs & Trunks, Supersoft Bamboo from Viscose Underwear, 3-Pack, Regular Leg-Black-3 Pack, Small at Men's Clothing store

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Hanes Originals Premium Men's Briefs : Target

Hanes travels back to 1901 and the 'invention of comfort' in fun Martin Agency ads

This Hanes® Total Support Pouch boxer briefs for men 3-pack is one of our most comfortable styles yet, thanks to its anti-chafing design and X-Temp™

Hanes Men's X-Temp Total Support Pouch Boxer Briefs with Utility Pocket, Moisture-Wicking Underwear Boxer Briefs, Tagless Boxer Briefs, 3-Pack

Hanes Ultimate Men's Originals Boxer Briefs & Trunks, Supersoft Bamboo from Viscose Underwear, 3-Pack, Regular Leg-Black-3 Pack, Small at Men's Clothing store

BASICS THAT ARE FAR FROM BASIC, A Stylish collection of cool, modern essentials designed for comfort, made for every body. Be yourself in Hanes

Hanes Originals Men’s Underwear Trunks, Moisture-Wicking Stretch Cotton, 3-Pack

Hanes New Hanes Originals Line Of Underwear Is Designed For, 43% OFF

BASICS THAT ARE FAR FROM BASIC, A Stylish collection of cool, modern essentials designed for comfort, made for every body. Be yourself in Hanes

Hanes Originals Men’s Boxer Briefs, Moisture-Wicking Stretch Cotton, 2-Pack

Hanes Ultimate Men's Originals Boxer Briefs & Trunks, Supersoft Bamboo from Viscose Underwear, 3-Pack, Regular Leg-Black-3 Pack, Small at Men's Clothing store

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

Hanes Adds SuperSoft Styles to Originals Collection, Its Softest

Hanes Ultimate Men's Originals Boxer Briefs & Trunks, Supersoft Bamboo from Viscose Underwear, 3-Pack, Regular Leg-Black-3 Pack, Small at Men's Clothing store