Evolving the Olympic brand

Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.

IOC announces Olympic Esports Series 2023 with first-ever live in-person finals - Sportcal

A Know-It-All's Guide To Olympic Music Olympic games, Ancient olympic games, Olympic music

Athlete Marketing - How branding contributes to success - Effetti Designs - Sports Marketing and Design Studio

The new Olympic identity is the first of its kind since the games began in 1896

Jeanne Komp on LinkedIn: Winter Olympic Sports Logo - History And Its Evolution

Simon Cook on LinkedIn: 2026 FIFA World Cup identity introduces new design system

Jacky) Winter is coming - OMGLORD

The book “The amazing evolution of the olympic torch design” – Olympic Aid and Sport Promotion Project

Design Archivi - Effetti Designs - Sports Marketing and Design Studio